Nerdology 101: Self vs. Trad Publishing

Hi! Welcome back to Nerdology 101. I’m Maria Levato, your nerdy sensei who writes about kink play—and a bunch of other random stuff no one asked about.

Lately, I’ve been seeing a lot of discourse around the merits of self vs. trad publishing, so I’m using this week’s post to address that. Let me give you a hint: Both options are perfectly valid.

There are few industries where we judge the legitimacy of a business by who makes the initial investment. I have never heard someone say “Oh, this store is worse than a different store because the owner paid for it themselves instead of getting investors.” Why haven’t I heard that before? Because it would be insane and most people wouldn’t say it. So, why do we do it when it comes to books? Let’s dive into some Nerdology and find out!

Before the Printing Press

Long ago, there was a world without the printing press. A medieval time where books were—Checks notes, then gasps—made by hand!? Oh, the horror. As you may have guessed, they took a lot of time and money to make. The majority of them were made and collected by religious entities and universities. “Getting published”, as we know it today, didn’t really exist. What did exist, though, is the concept of patronage. Wealthy people, like nobles and royals, would find artists and writers they liked and bankroll them. Eventually, after creating some work, some of the artists and writers would start to get commissions from other wealthy people who wanted a work made by that artist or writer. Publishing houses are the post-printing press version of this, so you can call writers who became published this way early trad authors. On the other hand, you could call writers with the wealth to pay to have their writing produced themselves, early self-published authors.

Good Ol’ Gutenberg and the Printing Revolution

In 1454, we see Gutenberg’s printing press get put to commercial use for the first time where he prints a slew of stuff off for the church. Then, suddenly books (or at least those the church approves of) are more widely available. It’s magic. A ton of people were interested in this because it was a quick and easy way to replicate their ideas and distribute them to a wide audience. It was a Printing Revolution, literally, that’s what it was called. It was part of the Renaissance. You can learn a lot about it by viewing this page from Printing R-Evolution that explores it in depth. For our purposes, though, I’m just illustrating how this became the publishing industry. You see, whoever had a printing press could print and distribute anything. So, having one became a powerful way to distribute materials that would make people more likely to agree with your preferred idealogy. That’s a lot of power. It platformed people like Galileo, who was a radical thinker for his time. It also gave us texts that sparked social movements like the rise of Prostestantism, such as bibles written in languages that aren’t Latin, which were considered heresy at the time. Eventually, people realized that printing and distributing books could be lucrative. Enter: The Publishing Industry, entities who printed and distributed books on behalf of the writer.

Literary Agents

Three to four centuries and a lot of books later, literary agents come onto the scene between 1870 and 1930, depending on location. Their job was simple. Connect writers with publishing houses. This is really the start of traditional publishing as we know it today. From there, traditional publishing became more of a standardized process. Query agents (via snail mail, at the time), get an agent, have that agent submit the work to publishers, get published.

The Internet

With the internet came a revitalization of self-publishing. In 2005, Blurb, an online self-publishing platform was founded. In 2009, Amazon started Amazon Publishing. In 2013, IngramSpark came onto the scene. As with anything, some people got mad about it. They started bashing people who took that path because it went against their expectations of what becoming an author should look like. That’s where it started to get stigmatized.

Social Media

With the rise of Booktok/Bookstagram/Booktube/etc. came change. Self-published authors started to gain stronger platforms and their path became less stigmatized. This led us to the debate I’m seeing today about whether self or trad publishing is better. As I said at the start of this blog post, it doesn’t matter. The difference lies in who bears the initial investment, not the quality of the production itself. I’ve read plenty of trad books that I love and plenty that I dislike. The same applies to self-published books. Trad published books sometimes have editing issues, so do self-published books sometimes. Both formats have different pros and cons. Ultimately, the choice on which format is better depends on the writer and the piece they’re publishing. No matter what a writer chooses, they choose it because it is the best route for them and their work. Some writers choose one path at first and a different path later. Some are solidly on one side of the line or the other. So long as everyone respects everyone else’s decisions, there’s nothing wrong with any of it. It’s okay for people to achieve similar goals by different means. To say a trad-published author is a sell out or a self-published author wasn’t good enough to make it is ridiculous. No matter who bears the initial investment, the quality of the writing is what matters at the end of the day. Read books you like, no matter how they were published, and don’t read books you don’t like, no matter how they were published.

Let me know in the comments what your thoughts are! Did you learn something new about the history of publishing?

With that, I bid you all a good weekend. I’ll see you back next Friday at 3P.M. ET for the next segment of Nerdology 101. Until then, have a nerdy week!

Source List (This is a blog, not an academic paper. I’m just dropping the links so people can learn more, not making full citations).

https://guides.library.ubc.ca/historyofthebook/beforeprint

https://independentpublisher.com/article.php?page=1510

https://scarc.library.oregonstate.edu/omeka/exhibits/show/mcdonald/incunabula/gutenberg/

https://www.printingrevolution.eu/7

https://www.transatlantic-cultures.org/es/catalog/agents-litteraires

Nerdology 101: Fall of Freedom

Welcome back to Nerdology 101! I’m Maria, your fellow nerd, reporting from my desk as I cling desperately to my coffee (one of my cats is after it).

This week, I wanted to talk about the Fall of Freedom movement. If you don’t know what that is or why it matters, you’re in the right place.

The Issue:

Censorship is on the rise across America. According to the American Library Association (ALA), 2,452 different books were targeted for censorship in 2024. That’s a lot of books for a country that claims to free speech as one of its core values. These attacks will only increase as many continue pour fuel on the fire that leads to them. What’s so bad that they don’t want us to read it? Well, if the ALA’s 10 Most Challenged List is any indication, anything written about women’s issues, LGBTQIA+ issues, anti-authoritarism, or racial issues. As with anything, these challenges disproportionally target members of marginalized communities.

Beyond banned books, we’ve seen it in other aspects of life as well. Social media is another example. The censoring of certain language, particularly in a way that softens it (I.E. killed turned into unalived, rape turned into graped, pedophile turned into PDFile, protest turned into music festival.), has grown into a common phenomenon. There’s a danger in that. When we soften the language we’re using to describe such weighy subjects, we start participating in our own censorship and downplaying the seriousness of real issues.

Don’t think for a second this doesn’t apply to you too, anime and gaming lovers. Where do you suppose anime’s like One Piece, featuring powerful anti-government themes, are going to be accessible if speech in disagreement with authoritarian policies continues to be censored? Nerds are just as much a part of this as the rest of us. We’re a community that thrives on living outside of the normal social practices, oftentimes embrassing alternative lifestyles, hobbies, and interests. Censorship is a dangerous road and one that we’ve seen play out many times in media both media and history.

The Movement:

What Fall of Freedom is doing is putting out an urgent call to a community with a long history of getting louder when told to shut up. The artists, the writers, the creatives, and the nerds. They want the anime-loving painter making fan art and the aspiring writer who barely has a platform to speak out against this censorship alongside more prominent names. That’s what this movement is about. Together, we will use our voices through our chosen mediums to let those who target our passions know we will not be silenced.

What Can I do?

The answer to that lies in your creativity and knowledge. Authenticity is key in this movement because our point is that authentic, diverse, and yes—critical—voices matter. Whether you host a reading of a banned book, post on social media, paint or design an image of what censorship looks like—what erasure feels like—it matters. Express yourselves and be sure to put Fall of Freedom’s logo on it so everyone knows you stand with the other creatives who are expressing themselves. Your voice matters and I’m looking forward to watching as they sound off in solidarity with this movement.

Will that even work?

You may ask yourself why this plan would work? Because it always has. The Dark Ages didn’t end because the powers that be decided to stop censoring artists; The Dark Ages ended because artists decided not to comply. Anti-war art during the Vietnam War is another great example here. The unpopularity of that war wouldn’t have been nearly as widespread if not for journalists, artists, writers, and people who were willing to help the masses see and understand what the atrocities truly felt and looked like. Art has always been a match unhesitant to ignite change. That’s why all throughout history oppressive powers have sought to silence creatives. It’s the demonization of the Gaelic language and it’s literature. It’s the books the Nazi’s burned. It’s the information hidden in South Africa during Aparthied. It’s the Indigenous stories that were dragged from their ancestral homes and forced onto reservations with the people meant to tell them. Writers and artists of all kinds have always been able to create change. Those in power wouldn’t be attacking us if we weren’t a threat to their power.

We must once again take our stand against censorship with Fall of Freedom’s movement and beyond. Every voice matters and I encourage you to use yours. No effort is too small or too big. Share a post, make a post, write a poem or a blog, go to an event, host an event—it doesn’t matter what you do as long as you speak up. Fall of Freedom’s webite provides more information as well.

Don’t forget to comment and let me know how you decide to use your voice. I’ll see you back next Friday at 3PM ET for the next segment of Nerdology 101. Have a nerdy week!

The Authors Guild is supporting this movement. Visit their website for more information on how they are standing up against censorship.