Nerdology 101: Self vs. Trad Publishing

Hi! Welcome back to Nerdology 101. I’m Maria Levato, your nerdy sensei who writes about kink play—and a bunch of other random stuff no one asked about.

Lately, I’ve been seeing a lot of discourse around the merits of self vs. trad publishing, so I’m using this week’s post to address that. Let me give you a hint: Both options are perfectly valid.

There are few industries where we judge the legitimacy of a business by who makes the initial investment. I have never heard someone say “Oh, this store is worse than a different store because the owner paid for it themselves instead of getting investors.” Why haven’t I heard that before? Because it would be insane and most people wouldn’t say it. So, why do we do it when it comes to books? Let’s dive into some Nerdology and find out!

Before the Printing Press

Long ago, there was a world without the printing press. A medieval time where books were—Checks notes, then gasps—made by hand!? Oh, the horror. As you may have guessed, they took a lot of time and money to make. The majority of them were made and collected by religious entities and universities. “Getting published”, as we know it today, didn’t really exist. What did exist, though, is the concept of patronage. Wealthy people, like nobles and royals, would find artists and writers they liked and bankroll them. Eventually, after creating some work, some of the artists and writers would start to get commissions from other wealthy people who wanted a work made by that artist or writer. Publishing houses are the post-printing press version of this, so you can call writers who became published this way early trad authors. On the other hand, you could call writers with the wealth to pay to have their writing produced themselves, early self-published authors.

Good Ol’ Gutenberg and the Printing Revolution

In 1454, we see Gutenberg’s printing press get put to commercial use for the first time where he prints a slew of stuff off for the church. Then, suddenly books (or at least those the church approves of) are more widely available. It’s magic. A ton of people were interested in this because it was a quick and easy way to replicate their ideas and distribute them to a wide audience. It was a Printing Revolution, literally, that’s what it was called. It was part of the Renaissance. You can learn a lot about it by viewing this page from Printing R-Evolution that explores it in depth. For our purposes, though, I’m just illustrating how this became the publishing industry. You see, whoever had a printing press could print and distribute anything. So, having one became a powerful way to distribute materials that would make people more likely to agree with your preferred idealogy. That’s a lot of power. It platformed people like Galileo, who was a radical thinker for his time. It also gave us texts that sparked social movements like the rise of Prostestantism, such as bibles written in languages that aren’t Latin, which were considered heresy at the time. Eventually, people realized that printing and distributing books could be lucrative. Enter: The Publishing Industry, entities who printed and distributed books on behalf of the writer.

Literary Agents

Three to four centuries and a lot of books later, literary agents come onto the scene between 1870 and 1930, depending on location. Their job was simple. Connect writers with publishing houses. This is really the start of traditional publishing as we know it today. From there, traditional publishing became more of a standardized process. Query agents (via snail mail, at the time), get an agent, have that agent submit the work to publishers, get published.

The Internet

With the internet came a revitalization of self-publishing. In 2005, Blurb, an online self-publishing platform was founded. In 2009, Amazon started Amazon Publishing. In 2013, IngramSpark came onto the scene. As with anything, some people got mad about it. They started bashing people who took that path because it went against their expectations of what becoming an author should look like. That’s where it started to get stigmatized.

Social Media

With the rise of Booktok/Bookstagram/Booktube/etc. came change. Self-published authors started to gain stronger platforms and their path became less stigmatized. This led us to the debate I’m seeing today about whether self or trad publishing is better. As I said at the start of this blog post, it doesn’t matter. The difference lies in who bears the initial investment, not the quality of the production itself. I’ve read plenty of trad books that I love and plenty that I dislike. The same applies to self-published books. Trad published books sometimes have editing issues, so do self-published books sometimes. Both formats have different pros and cons. Ultimately, the choice on which format is better depends on the writer and the piece they’re publishing. No matter what a writer chooses, they choose it because it is the best route for them and their work. Some writers choose one path at first and a different path later. Some are solidly on one side of the line or the other. So long as everyone respects everyone else’s decisions, there’s nothing wrong with any of it. It’s okay for people to achieve similar goals by different means. To say a trad-published author is a sell out or a self-published author wasn’t good enough to make it is ridiculous. No matter who bears the initial investment, the quality of the writing is what matters at the end of the day. Read books you like, no matter how they were published, and don’t read books you don’t like, no matter how they were published.

Let me know in the comments what your thoughts are! Did you learn something new about the history of publishing?

With that, I bid you all a good weekend. I’ll see you back next Friday at 3P.M. ET for the next segment of Nerdology 101. Until then, have a nerdy week!

Source List (This is a blog, not an academic paper. I’m just dropping the links so people can learn more, not making full citations).

https://guides.library.ubc.ca/historyofthebook/beforeprint

https://independentpublisher.com/article.php?page=1510

https://scarc.library.oregonstate.edu/omeka/exhibits/show/mcdonald/incunabula/gutenberg/

https://www.printingrevolution.eu/7

https://www.transatlantic-cultures.org/es/catalog/agents-litteraires